Carefully considered idea driven work so businesses stand out.
Ok, let's start by saying a brand is not a logo. To begin with, a brand essence needs to be established. What does the brand stand for and what tone does it communicate in? Once this has been established I look at the brand framework. Is there a multi-tiered approach? What else needs to be considered before design starts?
I am all about producing carefully considered idea driven work so businesses stand out. Clever design solutions with a sense of clarity and relevance help capture their intended audience. The craft and skill of design can also elevate a brand. I am a hands on creator, who is equally happy with a mouse or a pen in hand.
Direction of creative specialists is key. Photographers, stylists, illustrators and videographers can help elevate a creative idea. Working with people at the top of their game is inspiring, rewarding and fun. The importance of planning cannot be underestimated. With careful creative planning and a well informed client great things can happen.
CGU learning centre
From the moment employees exit the lift, they are greeted by a space that’s very different to the average office space. The CGU Learning and Innovation Centre is far from a bland grey office space.